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River Route Commuter Transit Pilot Project
Posted Sep-10-2021

River Route Commuter Transit Pilot Project

Four South Grenville Municipalities, including Augusta Township, City of Brockville, Town of Prescott and Township of Edwardsburgh Cardinal, have partnered to bring transit service to the area with a bus route from Brockville to Cardinal along County Road 2, appropriately named the River Route.

The River Route will use a City of Brockville bus starting from the bus stop at the Real Canadian Superstore at 5:30am to take commuters to and from popular workplaces in Brockville, Prescott, Augusta and Edwardsburgh Cardinal in a 2-hour loop for 12 hours each weekday. Stops near Invista, Giant Tiger Distribution Centre and Ingredion Canada are strategically located to serve large employment areas, with stops located strategically near community amenities in order to be accessible to a large number of people, such as Brockville's Real Canadian Superstore, Canada Post in Maitland; Prescott’s Independent Grocer and Canadian Tire; as well as the Village Square Mall in Cardinal.

Riders are encouraged to visit RiverRoute.ca for a full list of stop times and locations. The bus will be equipped with GPS to let riders know the bus location directly from the website so you are always aware of your wait time. Helpful QR codes are at each bus stop for easy access to transit information on your cell phone. A ride on the River Route is only $5. Cash payment is accepted when boarding or tickets can be purchased at any of the four partner municipality offices.

Books of 10 tickets can also be purchased for $40. Those taking the bus into Brockville will be able to transfer onto the regular transit system with no additional cost, but a River Route ticket is required if transferring from the regular Brockville transit system to the new County Road 2 River Route.

Some supporting businesses have made tickets available to their staff directly through their offices. Employers are encouraged to reach out to their municipal office if they wish to become ticket sale partners.

The 6 month pilot project is funded in part by the Eastern Ontario Leadership Council. The EOLC issued a request for applications on January 14th of this year, with a goal to fund Commuter Transportation Projects in Eastern Ontario. The Town of Prescott has taken a lead role in securing funding from the EOLC, submitting an application with support from the other local Councils. The four partner municipalities have each contributed with financial and in-kind support.

The EOLC notes that a significant amount of the labour force in Eastern Ontario commutes across municipal boundaries each day. While most do so by private automobile, there are individuals that do not have transportation to and from work; and employers continue to report real challenges in finding employees. A survey of 54 South Grenville businesses along the route indicated the service would benefit approximately 90 employees, and half of the businesses anticipate it will help in future recruitment endeavours. Employment agencies CSE Consulting and Brockville’s Employment Education Centre have been key partners throughout the planning process.

“This would open up the opportunity for job seekers that we work with, including students, to travel to potential employment opportunities,” said a representative from Prescott’s CSE Consulting. “This is particularly challenging for those living in rural areas.”

The pilot project will be closely monitored over the 6 months.

Riders can contact their local municipal office with any questions or to purchase tickets. 

Additional information is available at RiverRoute.ca.

Introducing the River Route - visit riverroute.ca for more information

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