Posted: Monday November 06, 2023
The Shop Where Your Heart Is program is back for the third year in a row. This program rewards shoppers for thinking “local first” when they do their holiday shopping with chances to win prizes.
This year we will be running the program all December long, starting on November 17 with the “Miracle on King Street” event in Downtown Brockville, and ending on January 2 with the wrap up of the River of Lights.
Why should your business take part?
We all win when more people do a larger percentage of their holiday (and personal) shopping locally rather than turning to online retailers or going out of the city. This may be all the incentive someone needs to check a local store first before going elsewhere. The more you promote the program, the more your neighbours will promote the program, the more people will be talking about the program, and the more people will want to take part.
There is no cost to your business to participate in any component of the program.
Restaurant Opportunity:
“Shop Where Your Heart Is” and the “River of Lights” have teamed up for more chances to win! Restaurants and cafes that offer hot beverages to-go can add a River of Lights hot beverage sleeve to their drinks that give their customers an extra ballot towards weekly prizes.
New this year, dine-in restaurants that use paper coasters can offer their customers a branded paper coaster for their customers that serves as an extra ballot.
There is no cost to your business to participate in any component of the program.
Need more?
We have added an extra incentive for businesses this time around – after we have collected all of the receipts from participating shoppers, the business with the most receipts turned in (by volume, not by total value) will receive a $250 digital marketing credit with Henderson Digital Marketing to use how they wish in the new year. Additionally, the restaurant or cafe who has the most coffee sleeves or paper coasters turned in will also receive a $250 digital marketing credit with Henderson Digital Marketing.
All you have to do is tell your customers to participate!
What should you do next?
Let us know that you would like to participate! If you would like a quantity of the coffee sleeves or coasters let us know which one you would like and we will add you to our list of participating restaurants and provide you with materials before the program launches. Please select either the drink sleeves OR the coasters so that we can more efficiently allocate materials.
We will provide you with the envelopes to give out to your customers when they make a purchase in your store. Shoppers can also pick up additional envelopes from the Brockville & District Chamber of Commerce office, Downtown Brockville office, and City Hall. The drop-off box for envelopes will be available 24/7 just outside of the Chamber office 3 Market Street West.